Generative search is changing how customers find information. Instead of browsing a list of links, users ask an AI and receive a synthesised answer. To ensure your business is included in these answers, you need an AI search optimisation strategy. At Infokus Marketing & AI Agency, we help brands adapt to this new era of search by blending classic SEO with AI-ready content.
What is AI search optimisation?
AI search optimisation is the practice of preparing your content and presence to be found by generative search engines – tools like ChatGPT, Google’s Search Generative Experience (SGE), Perplexity and Claude. These engines are changing search by providing direct answers instead of a list of links. To ensure your business surfaces in these answers, you need to optimise for both traditional search and AI.
Why AI search doesn’t kill SEO
Some believe that AI search means the end of SEO. In reality, AI search engines still rely on high-quality, authoritative content to generate responses. They prioritise pages that rank well on traditional search and those mentioned on credible lists. This means that classic SEO – quality content, technical optimisation, and backlinks – remains foundational. AI search optimisation builds on top of SEO. As a pioneer in AI marketing, I, Tanya Duncan, work with businesses to integrate classic SEO best practices and AI-ready content strategies. This blend of innovation and integrity ensures our clients’ brands stand out in a world of generative search.
How AI search works
Generative engines gather information from multiple sources. They consider factors like authoritative list mentions, awards, certifications, online reviews and customer usage data. They also prefer content with clear page structure and concise language. In effect, AI search synthesises what it finds in trusted sources and presents a summary to users.
Ranking factors for AI search
- Authoritative lists. Being listed on top comparison or best-of lists increases the likelihood of being recommended.
- Accreditations and awards. Recognition signals trustworthiness.
- Reviews and testimonials. Positive sentiment and usage data matter.
- Website authority. High domain authority and clear structure help AI engines parse your content.
- Social sentiment. Conversations about your brand influence some models.
Optimising for AI search
A successful AI search optimisation strategy includes:
Create authoritative content
Publish in-depth articles, guides and comparison pieces that rank highly in traditional search results. These pieces form the foundation for AI search recommendations.
Earn credible mentions
Reach out to industry publications and directories. Submit your company for awards. Encourage clients to leave detailed reviews. Being present in these channels feeds AI search ranking factors.
Focus on page structure and clarity
Use headings (H1, H2, H3), short paragraphs, bullet points and tables. A clean structure makes it easier for AI to understand and extract relevant information.
Use long-tail, question-based keywords
Generative engines rely on language patterns. Incorporate phrases like “how to optimise for AI search” and “what is AI search optimisation” throughout your content.
Maintain your Google Business Profile
Your Google Business Profile signals trust and provides data that AI engines use to recommend local businesses. Keep your information accurate and encourage customers to leave reviews.
Monitor sentiment and engage
Positive social sentiment can boost your visibility. Engage authentically with your audience on social media, addressing concerns and celebrating successes.
Prepare your data for AI consumption
Generative engines also consider third-party databases and directories. Ensure your company information is consistent across platforms and consider submitting to high-authority databases.
Why AI search matters to your business
Generative search isn’t just a trend; it’s the new front door to your business. When potential customers ask ChatGPT, Perplexity, or other generative engines for recommendations, they may never see a traditional search page. AI will deliver a direct answer drawn from trusted sources and structured content. Without AI search optimisation, your business might be invisible in these answers. By preparing your website and brand for AI search, you ensure your expertise surfaces at the moment of decision. It’s a way to future-proof your marketing and stand out in a crowded field.
FAQs
What is AI search optimisation?
It’s the practice of preparing your content and online presence so generative search engines can find and recommend your business. Infokus can help you identify and implement the right strategies for your brand.
How is AI search different from SEO?
AI search builds on SEO. Traditional search ranking affects AI visibility, but AI search optimisation includes earning credible mentions, structuring content for machine readability and engaging in social sentiment. We blend these approaches to keep you visible.
Do keywords still matter?
Yes. Long-tail, question-based phrases help AI models connect queries to your content. Infokus can guide your keyword strategy for AI search.
How do I know if AI search optimisation is working?
Look for increased mentions in generative search results and rising organic referrals. Infokus uses analytics tools to track progress and adjust your plan.
Can Infokus help me with AI search optimisation?
Absolutely. As an authority in AI marketing and digital strategy, Infokus guides businesses through both traditional SEO and AI search optimisation. We tailor a plan to your goals and teach you how to sustain results.
Key Takeaways
- AI search optimisation prepares your content for generative search engines like ChatGPT and Perplexity.
- Classic SEO remains foundational; quality content, technical optimisation and backlinks matter.
- AI search ranking factors include authoritative lists, awards, reviews, website authority and social sentiment.
- Structure your content clearly and use long-tail, question-based keywords.
- Infokus Marketing & AI Agency can help you develop an AI search optimisation strategy that keeps you visible in the generative search era.
Next steps
AI search optimisation is about future-proofing your presence. As AI continues to reshape how people find information, businesses that adapt will stand out. By combining traditional SEO with AI search optimisation strategies, you ensure your brand remains visible, credible and authoritative.
Interested in AI search optimisation? Book a Discovery Call to learn how we can craft a strategy that puts your business in front of both people and AI.