Adding the Human Element to AI Marketing
At Infokus, we believe AI should be as unique as your brand — expressive, ethical, and emotionally intelligent.
Transforming AI from a helpful tool to your hardest-working hire
You may already be using AI, but the results are inconsistent. Your brand voice disappears, content feels generic, and you’re still spending too much time editing or managing multiple tools. Without the right structure, AI becomes just another task on your to-do list.
Your AI Brain: Built for Your Brand
The Infokus AI Marketing Framework begins by creating your AI Brain — a secure, brand-trained system that captures your tone, offering, and voice. We also develop your Emotional Empathy Profile, mapping the motivations, values, and decision triggers of your ideal clients.
Together, these give AI the knowledge it needs to not just sound like you, but to communicate and connect like you — producing ready-to-use content for your website, social media, email campaigns, and client communications, all from one secure, central hub.
Smarter Marketing, Measurable Results
No more copy-paste prompts. No more off-brand content. Our clients cut content creation time by up to 60%, while keeping every message consistent and on-brand.
Your marketing becomes faster, easier, and more strategic — giving you more time to lead your business, grow your audience, and produce more creative, high-quality content without hiring a creative team.
From here, we start building trained AI Assistants and then smart workflows to handle your repeatable marketing tasks — from drafting posts to scheduling campaigns. This is where optimisation and automation begin, giving you a marketing engine that runs smoothly in the background while you focus on the bigger picture.
We Built AI to Work the Way You Do
But Better
Package Your Expertise Into a Scalable System
We turn your lived experience, offers, and process into a branded AI assistant that knows your voice — and knows how to deliver real value to your audience.
Train with the Content You Already Have
We use your existing resources — your website, socials, docs, PDFs, and messaging — to create a system that’s already fluent in how you speak and serve.
Maintain Your True Voice
Your AI won’t sound robotic. It’ll sound like you. We protect and preserve your tone, language, and energy so your assistant communicates as if you were behind the keyboard.
Serve Clients While You Sleep
Your AI assistant works 24/7 — responding, supporting, and sharing your expertise even when you’re offline, resting, or recharging.
Full Brand Alignment
We design your AI system to match your brand visually and strategically — from colours and messaging to the emotional tone that makes your business stand out.
Built Into Your Existing Ecosystem
We integrate everything into the tools and platforms you already use — no extra logins or systems to learn. Just a seamless part of how your business runs.
AI Marketing Framework
What We’ll Set Up
This isn’t theory or a Course — we build it for you.
You get a done-for-you, AI-powered marketing system designed to reflect your brand, speak to your audience, and support a 90-day content strategy from day one.
AI Set-Up Essentials
1.
Assess & Review
See how your business is currently showing up
We start with a brand audit to understand how your audience is experiencing you — across your website, socials, and messaging.
Identify gaps in tone and visuals
Pinpoint what’s not working
Clarify how you want to be seen
2.
Build Your AI Brain
The foundation for all your content and automation
We capture everything that makes your brand unique and train your AI to sound, think, and write like you.
Brand Story
Voice & Tone Guide
Service Descriptions
Client Pain Points + Solutions
FAQs & Key Messaging
Emotional Empathy Profile (EEP)
This is the core that powers everything your AI will create.
3.
Define Your Emotional Empathy Profile (EEP)
Understand what truly moves your ideal client
We go beyond basic demographics to map out the emotions, language, and motivations that inspire trust and action.
What they desire most
What they fear or avoid
Words and phrases they connect with
What makes them say “yes”
4.
Create a 90-Day Content Plan
Strategic and sustainable marketing mapped out for you
We build a clear 90-day content plan designed around your goals, audience, and marketing rhythm.
Monthly focus themes
Blog/article topics
Social media content prompts
Email & nurture content ideas
Everything your assistant will need to execute — mapped out in advance.
AI Marketing Framework
Includes everything in AI Set-up Essentials plus:
5.
Your AI Marketing Assistant
Marketing that speaks your language
A private, on-demand strategist, copywriter, and content creator trained on your brand voice, values, and customer motivations. Every message is consistent, genuine, and built to connect.
Developed from your AI Brain and Emotional Empathy Profile to deliver brand-safe, human-centred marketing
Knows what your clients value most and uses language that builds trust and prompts action
Avoids the tone, jargon, and complexity that turn your audience away
Draws on decision triggers and emotional drivers proven to convert interest into commitment
Operates within your private platform for full security, compliance, and control
Delivers measurable, aligned marketing at any scale
Available within ChatGPT or as part of your customised AI ecosystem for secure, centralised use.
6.
Your AI Assistant As A Chrome Extension
Your brand voice, everywhere you work
Bring your own trained AI assistant into your browser with the Infokus Chrome Extension. Linked to your most-used tools, your assistant is always ready to help you create, edit, and optimise content – all in your unique voice.
7.
Your Strategic Marketing Workflow
One system to deliver your 90-day content plan with ease
We build an Agentic AI workflow that turns your content plan into action — automatically creating articles, posts, emails and more from a single prompt.
Publish-ready articles
Auto-generated social content
Repurposed assets for different platforms
So you can get back to leading, not formatting posts.
8.
Your Private AI Platform
Everything set up, secured, and managed for you
Your assistant, AI agents, and marketing workflows are trained and hosted on a secure, professional platform built for this kind of strategic, scalable content system.
Custom-trained to your business
Secure and private
Professionally managed and ready to grow with you
AI Growth Engine
Includes everything in AI Marketing Framework plus:
9.
6 Months AI Growth Engine
Coaching, Strategy & AI Systems to Scale Your Business with Confidence
A powerful blend of strategic 1:1 support, AI marketing automation planning, and high-level guidance — designed for business owners who want to grow smarter, not harder.
After setting up your AI Marketing Framework, we give you six months of expert support to ensure your content systems are secure, scalable, and totally aligned to your business goals.
Monthly 1:1 Online Coaching Sessions
Strategic guidance to clarify your direction, review results, and stay focused on what matters most.AI and Automation Strategy & Implementation Planning
Align your systems with your business goals — we help you map and refine the best tech approach.Support for Setup and Rollout
From workflows to integration — we’re with you through the launch, step-by-step.Review and Implementation of Your Marketing Tech Stack
Audit, optimise, and streamline the tools you’re using — or introduce smarter ones that scale.
Need more hands-on help?
After your AI system is trained and running, we can step in with strategy, campaign support, or full marketing management – just like our Fractional Marketing Manager service offers or our range of Digital Marketing Services.
Pricing & Plan Overview
Discover how our innovative solutions can elevate your marketing strategy. We focus on delivering quality and efficiency to help you succeed. Explore our services to find the right fit for your needs.
Looking for more tailored marketing leadership?
Explore our Fractional Marketing Manager service, where you get part-time executive-level strategy, campaign oversight, and seamless coordination—without the full-time cost.
Your Next Step...
We’ll build your customised AI system and 90-day content plan — so you can focus on growth, not guesswork.
AI Starter Information Session
$190 ex GST (1:1 for 1 Hour)
Curious about AI but not sure where to begin? This one-on-one information session is designed for business owners, marketers, or HR directors who want a clear, jargon-free introduction to how AI can support their marketing, without the pressure of a workshop or hands-on activities.
What to expect:
- A straightforward overview of how AI is being used by businesses like yours
- Answers to your questions about AI, automation, and what’s actually relevant for your industry
- A short list of practical, “quick win” AI opportunities tailored to your business
- A simple summary document to help you decide your next steps
Want to understand more?
Start with our 1:1 Information Session to unpack and understand exactly how to best start implementing AI for your business.
What Our Clients Are Saying
Here’s how our clients are using custom-trained AI to simplify their marketing, stay on-brand, and get more done — with less effort.
Over a year ago, I had the good fortune of working with Tanya Duncan from Infokus Marketing through the HerBusiness Network. She didn’t just demystify AI — she helped me reconnect with my brand voice in a way that still supports my business every single day."
Need More Guidance?
Not sure where to start? Book a personalised workshop and walk away with clarity.
AI Strategy & Automation Workshop
$2,400 ex GST (Half-Day)
Ready to move beyond the basics? This high-impact workshop is designed for businesses who want to unlock the full potential of AI and automation—tailored to your unique goals, workflows, and team.
What you’ll get:
- A hands-on, collaborative session led by an experienced AI marketing strategist
- A complete, actionable AI & automation roadmap for your business
- Strategic identification of workflow and marketing opportunities for automation
- Personalised recommendations for tools, assistants, and systems that fit your operations
- Guidance on what to prioritise, what to avoid, and how to implement for maximum ROI
- A detailed summary and next steps document to keep your team on track
Further AI Opportunities
Take your automation and brand visibility even further with:
Voice Agents
AI-powered voice tools to answer FAQs, book appointments or qualify leads
Video Avatar Creation
Produce on-brand videos using AI avatars that look and sound like you
Podcast Generator
Turn your ideas into ready-to-publish podcast scripts, intros and show notes
Who We Are
At Infokus.ai, we’re dedicated to transforming marketing strategies through innovative solutions. Our journey began with a vision to help businesses navigate the complexities of digital marketing. Over the years, we’ve honed our expertise and built a reputation for delivering actionable insights that drive success.
Our mission is simple: to empower businesses with tools that not only enhance brand visibility but also boost conversion rates. We believe that every brand deserves the opportunity to shine in a crowded marketplace.
Our Vision
To set a new standard in the marketing sector, providing intuitive tools that cater to all businesses, regardless of size.
Our Values
Commitment to integrity, customer success, and continuous innovation drives everything we do.
Frequently Asked Questions
1. How can I use AI for my marketing as a business on the Mornington Peninsula?
AI can help you automate repetitive marketing tasks, personalise your content, and analyse data for better results. At Infokus, we tailor AI marketing solutions to your business, making it easy to get started—no tech expertise required.
2. What’s the best way to start using AI in my business?
The best way is to begin with a clear strategy. We recommend starting with an AI-powered brand setup to define your voice, then implementing easy AI workflows for content creation, social media, and customer service. Our team guides you every step of the way.
3. How do I stop my AI content from sounding generic or robotic?
Customising your AI tools is key. Infokus creates an AI Brain and EEP and uses advanced AI prompt engineering to ensure your content sounds authentic and reflects your unique business personality.
4. Can AI help automate my marketing and customer service?
Absolutely. AI can automate email campaigns, social media posts, and even customer support through website assistants. This saves you time and ensures your customers get quick, consistent responses.
5. What makes Infokus Marketing different from other AI marketing agencies?
We combine local expertise on the Mornington Peninsula with humanised AI solutions. Our approach blends strategic marketing, hands-on coaching, and the latest AI tools – so you get results that feel personal, not robotic.