How to Brief AI for Content That Sounds Like You

Why Most AI Content Misses the Mark Working with so many businesses, I hear the same frustrations again and again: “We tried AI, but the content felt flat.”“It doesn’t sound like us — it could be anyone.”“It’s quick, but it’s not right.” And honestly? They’re right. AI can write blogs, emails, even social posts in […]

The 3 Steps to Align AI With Your Business

Why Alignment Matters More Than Tools AI has become one of the most talked-about tools in business today. But here’s the catch: when you don’t align AI with your business, it quickly produces generic, robotic outputs that don’t sound like you, and in some cases, can even put your data at risk. The truth is, […]